I help you uncover what truly sets your company apart and turn it into a clear, compelling narrative. Together, we’ll define your positioning, sharpen your message, and build the foundation for how your company shows up in the market from your website and pitch materials to media conversations and executive communications. The goal is to craft a story that feels authentically you and gives people a reason to pay attention.

With my expertise in brand strategy, positioning, and communications, we'll create a strategic plan and roadmap tailored to your specific goals – whether you're gearing up for a funding round, planning a major launch, or looking to scale your growth.

We'll collaborate to develop a comprehensive strategy that aligns with your mission and resonates with your target audience. From go-to-market plans, events, and  launch campaigns, I'll provide the plan and help you execute to achieve your objectives.

I help you build earned media strategies that put your narrative in front of the audiences shaping your industry from agenda-setting reporters and major publications to podcasts, Substacks, industry newsletters, and influential voices in your space. By combining strategic storytelling with deep media expertise, I help you earn credibility, expand visibility, and build momentum at every stage of growth.

We combine deep media relationships with a clear understanding of how audiences consume information today, creating coverage that builds credibility, drives awareness, and moves companies forward where their audience already consumes information.

Media interviews can be challenging, but with my guidance, you'll learn to navigate them with skill and confidence. I'll work with you to develop clear, compelling messaging that highlights your startup's unique value and resonates with your target audience.

Through targeted media training sessions, we'll practice various interview scenarios so you're prepared to handle any question that comes your way. And when it's time to share your story with the world, I'll help you engage with the right media outlets and journalists.

With a proven track record of securing top-tier press coverage in publications like The New York Times, The Wall Street Journal, Bloomberg, TechCrunch, and more, I know how to craft a narrative that captures media attention. Let's collaborate to amplify your startup's story and build a strong media presence that drives your success.

As a founder, your personal brand and thought leadership are crucial to your startup's success. I'll collaborate with you to develop an executive profile strategy that positions you as an expert and visionary in your industry.

We'll identify your unique perspective and craft compelling content that showcases your insights, including op-eds, bylined articles, and blog posts. I'll also help you secure speaking opportunities at industry events and conferences, ensuring your voice is heard by the right audiences.

By expanding your presence through various channels, we'll build your credibility, attract potential investors and customers, and establish your startup as a leader in your space. Let's work together to create a thought leadership strategy that amplifies your voice and propels your startup to new heights.

No founder wants to face a crisis, but when it happens, you need a steady hand to guide you through the storm. I've helped dozens of startups navigate internal and external crises, from preparing for potential issues to providing rapid response strategies when the unexpected strikes.

When a crisis hits, every moment counts. I'll be there to support you in real-time, crafting clear and effective communication that protects your reputation and minimizes the impact on your business. We'll work together to develop Q&As and response strategies that address the concerns of your stakeholders and maintain their trust in your brand.

But crisis management isn't just about reacting – it's also about being proactive. I'll help you identify potential risks and develop a crisis preparedness plan that ensures you're ready to face any challenge head-on. By taking a proactive approach, we can often mitigate the impact of a crisis before it even occurs.

Build owned channels that turn your story into an ongoing distribution engine.

I help you turn your expertise, insights, and company milestones into compelling editorial content across LinkedIn, newsletters, podcasts, blogs, and the channels where your audience actually spends time. Together, we’ll build an owned content strategy that strengthens your narrative, builds credibility, and creates lasting relationships with the people who matter.

Effective internal communication is crucial for startups navigating rapid growth and change. I'll work with you to develop strategies and provide guidance on communicating with your most important stakeholders: your team.

Together, we'll craft clear, compelling messages that keep your team informed, engaged, and aligned with your startup's mission and goals. Whether you're announcing a new product launch, navigating a challenging period, or celebrating a milestone, I'll help you deliver your message with clarity and impact.

By prioritizing transparency and open communication, we'll foster a culture of trust and collaboration that empowers your team to do their best work. 

A strong employer brand is crucial for attracting and retaining top talent in today's competitive market. I'll work with you to develop a strategic approach to employer branding that showcases your startup's unique culture, values, and opportunities.